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In an exciting boost for digital advertising, Magna’s latest spend forecast predicts that 2017 will see the global digital advertising spend overtake TV for the first time.

As mobile, video and online advertising continue to rise in popularity, the television ad spend is barely growing (just 0.4% last year) and forecasts predict that digital is soon to emerge as the number 1 media category for advertising.

Receiving special recognition in the report, the UK is also expected to become Europe’s “stand out ad-market” thanks to our rapid adoption of Internet advertising and growing spend on mobile platforms! Excellent news!

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