York Theatre Royal – Murder Margaret and Me

In Spring 2017, York Theatre Royal hosted¬†Murder Margaret and Me, a story¬†of Margaret Rutherford’s hidden secrets. KMS Media planned a multi-platform campaign to target a range of audiences from theatre enthusiasts to fans of Rutherford herself.

Due to the lack of outdoor and digital advertising in York, we created a strong online-focused campaign which outperformed the client’s expectations and encouraged a spike in ticket sales. To create an outdoor presence in an area where outdoor formats are limited, we utilised lamp post pennants around the city centre and created a widespread presence via bus streetliners.

 

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