Happy International Women's Day!

Today is International Women’s Day; a day where we celebrate, on a global scale, the social, economic, cultural and political achievements of women.

This year’s theme is #BalanceforBetter and aims to highlight gender bias across all sectors from employment and pay to sports and media coverage. The campaign hopes to raise awareness that gender balance is essential for both economies and communities to thrive, therefore we all must take collective responsibility to drive a more gender balanced world.

In recognition of International Women’s Day, at KMS Media we have each pledged how we intend to promote equality and challenge gender bias today and every day:

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To make your own pledge and help tackle gender imbalance, visit the International Women’s Day website.

Scala Radio; It’s classical, but not as you know it

This week we saw an interesting addition to the present classical radio offering with the introduction of Scala - a new, innovative classical music station for the modern listener.

The biggest launch in UK classical radio for almost thirty years, Scala is set to provide an alternative classical offering for a younger, more contemporary audience who are interested in bringing together the familiar classical masters, along with more fresh and exciting classical pieces.

With an accessible tone, unique format and conversational features; Scala Radio will offer an excellent platform for our clients looking to reach a younger generation of classically-engaged audiences across the UK.

For more information on advertising via Scala Radio and how the exciting new station could be incorporated into your future campaigns, please contact millie@kms-media.co.uk.

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JCDecaux launches VIOOH

JCDecaux have announced the launch of their new, in house programmatic buying platform for integrated digital out of home campaigns.

VIOOH (viewable impressions in out of home) will provide exciting opportunities for our clients as we combine strategic digital outdoor with on-device mobile advertising. The new introduction will allow for stronger audience-led planning, greater flexibility in impression delivery and further enhances our abilities to plan fully integrated campaigns with more ease.

In combining digital outdoor with mobile display, our clients see an amplification in the impact of their media spend as the two formats work in unison to enhance campaign viewability and opportunities to see. VIOOH campaigns perform particularly well for clients seeking to encourage ticket/product sales therefore proving an exciting development for our clients across the Arts and Entertainment sectors!

If you’re interested in including VIOOH as part of your upcoming advertising activity, please contact hollie@kms-media.co.uk for more information.

A JCDecaux Digital 6 Sheet which would be the selected outdoor format for VIOOH Campaigns.

A JCDecaux Digital 6 Sheet which would be the selected outdoor format for VIOOH Campaigns.

MEN to launch Sunday Edition

The Manchester Evening news have announced that they are to launch a paid for, Sunday paper. Due to launch on 10th February, initially the paper will have a print run of 10,000 copies and a cover price of 85p.

The Sunday edition is set to include a range of content from news and sport to what’s on and lifestyle; providing our clients with an additional opportunity to reach valuable MEN audiences across Greater Manchester.

Design Manchester - MEN Clickable Skin

Design Manchester - MEN Clickable Skin

Currently, a number of our clients access the MEN readership via bespoke online packages which include a range of digital ad-formats including clickable skins, display banners and MPU’s.

For more information on how press and online advertising can be utilsied in your upcoming campaigns, please don’t hesitate to get in touch with Millie: millie@kms-media.co.uk.

And that’s a wrap! KMS Christmas Collection 2018 is complete.

Yesterday KMS Media hosted our third, annual Christmas collection to raise much needed resources for our local homeless charity, the Booth Centre.

A day centre based on Pimblett Street in Manchester City Centre; the Booth Centre offers support, advice and a safe space for the city’s homeless. Every year we work with industry contractors and clients to raise much needed resources for the centre to store and pass on to those in need - this often includes warm winter clothes, festive gifts and daily essentials such as feminine hygiene products, bodywash and tinned foods.

We’re proud to say that this year’s collection comprised of 15 participants from across the city and we would like to say a HUGE thank you to all who took part for making this year’s collection our biggest one yet:

  • TI Media

  • Mediaforce

  • More Media sales

  • Jack Arts Manchester

  • Primesight Manchester

  • Open Outdoor

  • Raymond James.

  • Contact Theatre

  • JCDecaux Manchester

  • Regital

  • Avid Media

  • Open Programmatic

  • High-Rise Communications

  • Ocean Outdoor Manchester

Thank you and Happy Christmas,
KMS Media x