Campaign of the Quarter: Contact Theatre

This quarter we worked with Contact Theatre as part of their ‘Contact in the City’ Season. To promote the production of ‘Switch & Tipping Point’ at Upper Campfield Market Hall, we delivered an integrated online display and outdoor billboard campaign.

Online Display:
The campaign was focused on targeting families looking for things to do during the school holidays, young/student theatre-goers, as well as city dwelling metroculturals therefore we applied a range of targeting criteria. To ensure we reached the best audiences in the most relevant locations we geo-targeted the campaign towards Greater Manchester + 30 minutes drive time. We then applied strategic keyword, contextual and behavioural targeting to ensure we served the adverts on the most suitable domains, beside the most relevant content, at the times when Contact Theatre’s target audience would be most likely to engage.

The campaign generated very strong results with a CTR of 0.12% across 4 weeks. Key insight was gathered from the campaign which can be utilised in future digital activity, such as:

  • The most engaged audience was male

  • The best performing creative size was 320 x 50 banner

  • Most of the audience engaged with the Business, Shopping, Careers and Education content

  • Top performing domains include: www.dailymail.co.uk, www.thestudentroom.com, www.outlook.live.com and www.parentsdome.com.

Outdoor:
With a limited budget for outdoor we selected an outdoor site which would deliver maximum impact. Located on Europe’s busiest bus passage, we booked a billboard on Manchester’s Oxford Road to capture commuters, students, locals and visitors travelling into the city centre.

If you’re looking to target a bespoke target audience group or if you’re interested in how you can bring your digital and out of home campaigns together, don’t hesitate to give us a call: 0161 832 6393 or email hollie@kms-media.co.uk.

'In Link' comes to Manchester

Set to replace traditional phone boxes with high-tech, ‘community hubs’, Primesight have unveiled that their new network ‘In Link’ is coming to Manchester. Already live in London, Leeds and Glasgow, the standalone 55” screens are part of a network providing excellent opportunities for clients to achieve a presence in key city centre locations.

The Manchester network will comprise of 17 locations and 34 screens for advertisers to book, including prime locations such as: Whitworth Street, Portland Street, Piccadilly and Oxford Street. Each In Link kiosk will include free device charging ports, a free city centre on demand service delivered via a tablet interface, free Wi-Fi up to 85x faster than the average public hub, as well as free phone calls for both personal and emergency use.

The new screens are due to be in place by the end of September 2018 and KMS Media are happy to offer our clients a discounted, introductory rate for any bookings made during the launch period. For more information on our launch packages, please email millie@kms-media.co.uk.

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Global buys Primesight and Outdoor Plus in a double deal

Radio giants, Global, are set to become a major player in the out-of-home space with the acquisition of both Primesight and Outdoor Plus.

The new division, ‘Global Outdoor’ will see the OOH department run separately from the radio business however the company are set to adopt a ‘centrally run structure’ which will enable the formation of integrated, multi-platform ‘smart opportunities.’

The combination of Primesight and Outdoor Plus will see Global Outdoor acquire over 35,000 sites UK wide, as well as Outdoor Plus’ lucrative London sites including Hammersmith Towers and Euston Underpass. Therefore, putting Global Outdoor in a strong position to challenge major outdoor names like JCDecaux, Exterion Media and Clear Channel.

Positive Business title to launch in Manchester

The Samuel James Group have launched a sister paper to it's title Business Lancashire.

The new publication, 'Business Manchester', is set to help businesses of all sizes spread good news and business stories from across the city with hopes of connecting Greater Manchester's business landscape. 

Initially, the title will have a 10,000 print run and will be distributed via key locations including Manchester Central, Manchester Airport, Hotels, Supermarkets and the city's commercial business hub; Spinningfields.

Business Manchester will include valuable insights from business leaders from across Greater Manchester, as well as feature product launches and dedicated sections for property, motoring and business support.

Explaining the rationale behind the launch, group director Sam Whithear said: "After several discussions and requests about a producing a business newspaper for GM, we did our research and found that the opportunity to serve the business community with a good news focused business paper was there... Our aim is to help businesses of all sizes spread their good news business stories, both online and print!"