And that’s a wrap! KMS Christmas Collection 2018 is complete.

Yesterday KMS Media hosted our third, annual Christmas collection to raise much needed resources for our local homeless charity, the Booth Centre.

A day centre based on Pimblett Street in Manchester City Centre; the Booth Centre offers support, advice and a safe space for the city’s homeless. Every year we work with industry contractors and clients to raise much needed resources for the centre to store and pass on to those in need - this often includes warm winter clothes, festive gifts and daily essentials such as feminine hygiene products, bodywash and tinned foods.

We’re proud to say that this year’s collection comprised of 15 participants from across the city and we would like to say a HUGE thank you to all who took part for making this year’s collection our biggest one yet:

  • TI Media

  • Mediaforce

  • More Media sales

  • Jack Arts Manchester

  • Primesight Manchester

  • Open Outdoor

  • Raymond James.

  • Contact Theatre

  • JCDecaux Manchester

  • Regital

  • Avid Media

  • Open Programmatic

  • High-Rise Communications

  • Ocean Outdoor Manchester

Thank you and Happy Christmas,
KMS Media x

JCDecaux Appointed National Rail Contract

Recently appointed the National Rail Advertising Contract, JCDecaux has unveiled plans to make it’s rail portfolio a 100% digital environment.

The plans would see traditional paper and paste sites removed as early as December 2018 and replaced with exclusively digital inventory, allowing the company to sell their sites on an impression led basis.

The introduction of an all-digital environment allows greater flexibility for clients given that screens can be booked on an impressions-by-impressions basis and ads can be shown during selected day parts to access audiences most suitable for the campaign.

For more information on how the change may effect you, email: millie@kms-media.co.uk.

Public launch petition to bring back Iceland's Christmas Ad

Less than a week after Iceland’s christmas ad was banned due to it’s political undertones, the public have launched a petition to bring the ad back on air.

The ad, starring a young girl and an orangutan in her bedroom, aims to educate consumers on the impact palm oil is having on the environment and highlight that Iceland will no longer use the substance across it’s own brand range.

Claiming that £500,000 was spent on producing the campaign and booking “primetime” TV slots, Iceland have expressed their sadness at the ad being pulled: “As a father of three who thinks this ad would help educate people about how their products are killing orangutans and their homes, I feel banning this advert is an injustice”.

The petition has gained unprecedented momentum and now has over 715,000 signatures.

Personally we think the advert voices an urgent environmental message that needs to be heard and would prefer to see more socially conscious adverts, especially over the Christmas period.

What’s your opinion? Comment below.

Radio group Global takes over Exterion

Just weeks after acquiring out of home brands Primesight and Outdoor Plus, Global has made a successful offer to buy Exterion Media.

Operating with a 20% sector share across the UK, Exterion Media currently owns the lucrative £1.1bn TfL advertising contract for underground and rail networks. This will now be merged with key radio names such as LBC, Heart and Smooth Radio to provide a comprehensive multi-media offering to advertisers across the UK and beyond.

Stephen Miron, group chief executive of Global, said: "Global’s binding offer to acquire Exterion Media compliments our recent purchase of Primesight and Outdoor Plus.”

"The incredibly positive reaction we have had to the news of our entrance into the OOH sector only reaffirms our belief and excitement about the opportunities within the outdoor market.”

With Global now thought to own 35% market share in the UK, one OOH industry insider called it “a game-changing deal.” Global now rivals JCDecaux.

Campaign of the Quarter: Contact Theatre

This quarter we worked with Contact Theatre as part of their ‘Contact in the City’ Season. To promote the production of ‘Switch & Tipping Point’ at Upper Campfield Market Hall, we delivered an integrated online display and outdoor billboard campaign.

Online Display:
The campaign was focused on targeting families looking for things to do during the school holidays, young/student theatre-goers, as well as city dwelling metroculturals therefore we applied a range of targeting criteria. To ensure we reached the best audiences in the most relevant locations we geo-targeted the campaign towards Greater Manchester + 30 minutes drive time. We then applied strategic keyword, contextual and behavioural targeting to ensure we served the adverts on the most suitable domains, beside the most relevant content, at the times when Contact Theatre’s target audience would be most likely to engage.

The campaign generated very strong results with a CTR of 0.12% across 4 weeks. Key insight was gathered from the campaign which can be utilised in future digital activity, such as:

  • The most engaged audience was male

  • The best performing creative size was 320 x 50 banner

  • Most of the audience engaged with the Business, Shopping, Careers and Education content

  • Top performing domains include: www.dailymail.co.uk, www.thestudentroom.com, www.outlook.live.com and www.parentsdome.com.

Outdoor:
With a limited budget for outdoor we selected an outdoor site which would deliver maximum impact. Located on Europe’s busiest bus passage, we booked a billboard on Manchester’s Oxford Road to capture commuters, students, locals and visitors travelling into the city centre.

If you’re looking to target a bespoke target audience group or if you’re interested in how you can bring your digital and out of home campaigns together, don’t hesitate to give us a call: 0161 832 6393 or email hollie@kms-media.co.uk.