With audiences hitting their highest level for over 50 years, 2019 has been an exciting year for cinema. The past twelve months have seen blockbuster releases attract cinema goers in overwhelming numbers and brands have reacted to this trend by upping their cinema ad-spend by over 6.8%.
In an age of dual screening and ad-blockers, cinema offers advertisers an increasingly unique experience whereby “premium, trusted, quality content [is delivered] in a high attention environment”, allowing advertisers to trigger an emotional response from their audiences.
An excellent platform for reaching ABC1, Gen Z and Millennial audiences; a recent DCM study found that 16-34 year olds make up over half of all cinema attendees - a demographic who also ranked cinema advertising as their most trusted traditional ad format, with over 59% feeling ‘positive about it’.
Isn’t Cinema Expensive?
In the days of old, cinema advertising was available to purchase only by TV region which often led to high media spends and unwanted wastage however with the introduction of demographic purchasing, cinema is becoming more readily accessibly for all brands and budgets with campaigns starting at just £3k!
What is Demographic Purchasing?
Demographic Purchasing allows us to identify who your most suitable audiences are and buy space around cinema content which indexes highest against these demographics. We can also purchase space on a cinema-by-cinema basis, which makes our targeting much more refined and wastage as minimal as possible.
Is Cinema Advertising just on screen?
Not at all! There are a range of options when it comes to cinema advertising. Depending on your cinema of choice, we have the ability to deliver:
Digital 6 Sheets
If you’re interested in how cinema advertising could benefit you, please don’t hesitate to get in touch for a free bespoke proposal.