In 2017, more audio is being created, streamed and shared than ever before and we listen to it – morning, noon and night.
With a 95% listen through rate and un-skippable ads, we are excited to be able to offer DAX, Global Radio's audio-streaming advertising service.
Great news for advertisers, DAX allows us to serve your adverts across a range of streaming platforms from Spotify and Deezer to local radio such as Gold and Classic. We can target audiences using a range of methods whether it be by geographical area, music interests, listening behavior or demographic.
If you're considering using DAX as part of your next campaign, here are a few facts and figures which might help make up your mind:
- 22.3 million people listen to digital audio for an average of 10 hours per week
- 5.5 million people in the UK listen to podcasts every week
- 40% of households are predicted to own a voice-activated device by early 2018
- By 2020, 30% of all web browsing will be without a screen
- A study showed 75% of audio listeners think advertising is a fair price to pay for the content they are getting.
For more information on how to incorportate DAX into your advertising campaigns, get in touch with Hollie - firstname.lastname@example.org