Despite having a rocky road into advertising, Snapchat are set to introduce 'snap pixels', a long awaited feature which will assist advertisers in measuring the performance of their Snapchat campaigns.
'Snap pixels' work like a piece of coding attached to the advertiser's website and will allow brands to accurately measure revenue, performance, growth and acquisition driven by their Snap-ad. This can include web visits, ticket purchases, product purchases and sign ups across a range of devices.
The pixel will also support more sophisticated targeting strategies including the creation of custom audience segments based on the way users interact with the brand's site.
Could Snapchat be about to rival the Big 3? Watch this space.