The 5 W’s: Snapchat Geofilters

With more than 150 million users viewing 2.5 billion snaps per day, Snapchat is quickly becoming the way to generate brand awareness and engage with new audiences.

Who:
Snapchat continues to be a ‘young persons’ platform, with the dominant age range falling between 18-35 year-olds. Audience data also shows a peak in the amount of 35+ individuals signing up to the format as it’s popularity grows.

What:
Snapchat is the go-to format for the here and now. Users ‘snap’ photos and have the option to add them to their story which lasts for 24 hours and is viewable by all their friends or to send them privately to other individual users where the image lasts for up to 10 seconds.

Geofilters are specially created images which can be added to the photos taken by snapchat users when they enter a certain geographical radius. Geofilters can include the name of your event or location, interactive elements or static images – the more creative and ‘shareable’ your design, the more likely users are to engage with it!

Where:
As a mobile-only app, Snapchat is perfect for capturing users out-and-about whilst they use their mobile devices. Geofilters use the location settings on each mobile device and trigger your filter when users travel into your set geographical radius so snapchatters can show where they are and in turn promote your venue or event!

When:
Snapchat Geofilters can be purchased in time slots so whether you want your filter to run for a weekend event or as a more permanent feature, there’s heaps of flexibility.

Why:
Snapchat is quickly becoming one of the dominant platforms amongst the lucrative 18-35 audience. On average, the typical snapchat user engages with the platform 12 times per day and dwell times often exceed 20 minutes per visit which provides a number of great opportunities for advertisers!

If you’re interested in using Snapchat Geofilters to promote your venue or event, don’t hesitate to get in touch – hollie@kms-media.co.uk