Radium One Dark Social - Are Cookies always the best trail to follow?

In the last year, Dark Social has become even more significant in outbound sharing. Whilst sharing is increasing, so too is the response tracked from content shared via dark social formats - both of which provide key opportunities for our clients.

Whether you're interested in targeting existing customers or recruiting new ones, Dark Social makes connections which inspire key users to commit the desired action - whether that's clicking through to purchase a pair of theatre tickets or increase traffic to a certain web page.

Based on sharing interactions; Radium One allocate shortened, trackable URL's which users then share freely using messaging platforms. When the secondary user receives the URL and clicks onto it, we can gather a whole host of data which adds them to a new audience pool for us to target based on their existing interest.