Snapchat to introduce a new, contextual advertising format

Snapchat has unveiled plans to make their adverts contextually relevant based on the type of snaps sent by each of the platform's individual users.

The patented service would to use object recognition to serve relevant adverts and also use behavioral data overlaid with location data to serve users the most relevant ads possible.

The new approach to advertising would work in a similar way to regular contextual advertising that already delivers ads based on your browsing, interests or other data; it'll just carry out the similar task by recognizing everything that you're taking pictures of rather than via text analysis.

Whether you think the move is an innovation or an invasion, Snapchat continue to broaden their marketing offerings to stay at the top of their game.