UK's Television Ad-Spend down 6.3%

The first half of 2017 saw the UK TV ad-spend drop by 6.3%, sinking to it's lowest level since 2009.

As advertisers become more aware of the diminishing TV audience from the 16-24 year old market, online and digital ad-spend grew by 24.5%; making up over a quarter of the UK's annual advertising revenue. 

The drop in TV advertising has encouraged an increase in the dedicated mobile spend as advertisers fight to capture the attention of younger audiences via social media and vertical video formats. 

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