Just weeks after acquiring out of home brands Primesight and Outdoor Plus, Global has made a successful offer to buy Exterion Media.
Operating with a 20% sector share across the UK, Exterion Media currently owns the lucrative £1.1bn TfL advertising contract for underground and rail networks. This will now be merged with key radio names such as LBC, Heart and Smooth Radio to provide a comprehensive multi-media offering to advertisers across the UK and beyond.
Stephen Miron, group chief executive of Global, said: "Global’s binding offer to acquire Exterion Media compliments our recent purchase of Primesight and Outdoor Plus.”
"The incredibly positive reaction we have had to the news of our entrance into the OOH sector only reaffirms our belief and excitement about the opportunities within the outdoor market.”
With Global now thought to own 35% market share in the UK, one OOH industry insider called it “a game-changing deal.” Global now rivals JCDecaux.