Less than a week after Iceland’s christmas ad was banned due to it’s political undertones, the public have launched a petition to bring the ad back on air.
The ad, starring a young girl and an orangutan in her bedroom, aims to educate consumers on the impact palm oil is having on the environment and highlight that Iceland will no longer use the substance across it’s own brand range.
Claiming that £500,000 was spent on producing the campaign and booking “primetime” TV slots, Iceland have expressed their sadness at the ad being pulled: “As a father of three who thinks this ad would help educate people about how their products are killing orangutans and their homes, I feel banning this advert is an injustice”.
The petition has gained unprecedented momentum and now has over 715,000 signatures.
Personally we think the advert voices an urgent environmental message that needs to be heard and would prefer to see more socially conscious adverts, especially over the Christmas period.
What’s your opinion? Comment below.