Trinity Mirror has rebranded as 'Reach'

Trinity Mirror has now rebranded as Reach after the acquisition of the Express and Star titles. 

The Trinity Mirror name has now been scrapped in favour of the new branding which Simon Fox, Chief Executive, says will encapsulate the reach that the titles have with their readers via both print and digital mediums. 

Commenting on the name change, Trinity Mirror said that it had: "evolved significantly" since it was formed in September 1999 following the merger of Trinity and Mirror Group therefore the current name "no longer accurately reflects the company".

Reach now owns more than 100 titles, "Our reach extends across multiple platforms in both print and digital and across the cities and communities that we serve," Fox said.