Global buys Primesight and Outdoor Plus in a double deal

Radio giants, Global, are set to become a major player in the out-of-home space with the acquisition of both Primesight and Outdoor Plus.

The new division, ‘Global Outdoor’ will see the OOH department run separately from the radio business however the company are set to adopt a ‘centrally run structure’ which will enable the formation of integrated, multi-platform ‘smart opportunities.’

The combination of Primesight and Outdoor Plus will see Global Outdoor acquire over 35,000 sites UK wide, as well as Outdoor Plus’ lucrative London sites including Hammersmith Towers and Euston Underpass. Therefore, putting Global Outdoor in a strong position to challenge major outdoor names like JCDecaux, Exterion Media and Clear Channel.