Scala Radio; It’s classical, but not as you know it

This week we saw an interesting addition to the present classical radio offering with the introduction of Scala - a new, innovative classical music station for the modern listener.

The biggest launch in UK classical radio for almost thirty years, Scala is set to provide an alternative classical offering for a younger, more contemporary audience who are interested in bringing together the familiar classical masters, along with more fresh and exciting classical pieces.

With an accessible tone, unique format and conversational features; Scala Radio will offer an excellent platform for our clients looking to reach a younger generation of classically-engaged audiences across the UK.

For more information on advertising via Scala Radio and how the exciting new station could be incorporated into your future campaigns, please contact millie@kms-media.co.uk.

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