JCDecaux have announced the launch of their new, in house programmatic buying platform for integrated digital out of home campaigns.
VIOOH (viewable impressions in out of home) will provide exciting opportunities for our clients as we combine strategic digital outdoor with on-device mobile advertising. The new introduction will allow for stronger audience-led planning, greater flexibility in impression delivery and further enhances our abilities to plan fully integrated campaigns with more ease.
In combining digital outdoor with mobile display, our clients see an amplification in the impact of their media spend as the two formats work in unison to enhance campaign viewability and opportunities to see. VIOOH campaigns perform particularly well for clients seeking to encourage ticket/product sales therefore proving an exciting development for our clients across the Arts and Entertainment sectors!
If you’re interested in including VIOOH as part of your upcoming advertising activity, please contact firstname.lastname@example.org for more information.