Outdoor Specialists, Ocean Outdoor, have announced that they are to build Birmingham’s largest, fully digital, out-of-home network.
Created in partnership with Birmingham City Council, the new network will see all existing roadside locations replaced with 130 state-of-the-art digital screens which will be added to Ocean’s portfolio of large format motion screens and it’s city centre Loop network.
Located along key arterial routes and into outer suburban areas, the new network will include coverage into areas of Greater Birmingham including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway.
With a number of screens now in the ground and operational, the wider network is due to be completed by 2020.
Why Digital out of Home?
Available to purchase programmatically, DOOH is an excellent medium for clients seeking to reach specific audiences, in specific locations, at specific times throughout the day.
DOOH offers clients a range of benefits:
Flexibility - the beauty of digital lies in it’s flexibility. Whether you’re looking to run multiple pieces of copy or update your artwork to suit the weather, digital allows us to do this quickly and efficiently to ensure we deliver the most up to date message possible.
Emotional Responses - studies show that DOOH advertising delivers a similar brain response to that of television advertising and works in a similar way; delivering multiple brand impacts and a strong emotional response - both components that have been shown to contribute to real world sales impacts.
Online/Mobile Integration - when booked in conjunction with online and mobile advertising platforms, DOOH is known to increase overall campaign performance and help build brand retention among consumers.
Short Term Deals - DOOH provides our clients with great opportunity to book in short term, discounted activity. If you’d like to be kept up to date with the latest DOOH offers, let us know and we’ll add you to our mailing list!