In the last year, Dark Social has become even more significant in outbound sharing. Whilst sharing is increasing, so too is the response tracked from content shared via dark social formats - both of which provide key opportunities for our clients!
With new platforms popping up all the time, the opportunities to leverage social media as an advertising tool has never been better but with each platform having it's own niche, which is the best option for you?
For the first time in history, 2017 is set to see the global digital ad-spend overtake TV. As passionate advocates for digital advertising, here's three excellent reasons why you should include digital in your next campaign..