JCDecaux Appointed National Rail Contract

Recently appointed the National Rail Advertising Contract, JCDecaux has unveiled plans to make it’s rail portfolio a 100% digital environment.

The plans would see traditional paper and paste sites removed as early as December 2018 and replaced with exclusively digital inventory, allowing the company to sell their sites on an impression led basis.

The introduction of an all-digital environment allows greater flexibility for clients given that screens can be booked on an impressions-by-impressions basis and ads can be shown during selected day parts to access audiences most suitable for the campaign.

For more information on how the change may effect you, email: millie@kms-media.co.uk.