In 2016 we worked with Design Manchester to promote their fourth annual festival of design, talks, exhibitions and creativity. The 2016 Design Festival was the most successful Festival to date with 40,600 attendees compared to 21,000 in 2015. Our campaign generated 7,000 interactions across 3,500 Twitter and Facebook accounts, with a potential reach of nearly 17 million - seen as an increase of 400% year on year.
As a result of this success we are very pleased to have been invited to work with Design Manchester to promote their 2017 festival. For DM17 we channeled a number of formats which included outdoor such as Metrolink passenger panels, Legal Fly Posters, Streetliners, and the Deansgate Digital Tower. We also incorporated the findings from their first online Media iQ campaign and implemented an informed, online display campaign to target regional press titles and specialist design websites.