In 2016 Design Manchester entered it’s fourth year and we are proud to have worked closely with the DM team to promote their annual festival of design, talks and creativity.
We combined strategically located, urban outdoor formats such as legal fly posters and lamppost banners across Manchester City Centre to promote general awareness. This was supported by Metrolink passenger panels to reach those commuting across the city and finally, up-weighted with high impact digital outdoor in the form of the Deansgate Digital Tower.
The 2016 festival proved to be the most successful to date; with 40,600 attendees compared to 21,000 the previous year. Our campaign generated 7,000 interactions across 3,500 Twitter and Facebook accounts, with a potential reach of nearly 17 million - seen as an increase of 400% year on year.
As a result of this success we are very pleased to have been invited to work with Design Manchester to promote their 2017 festival.