In Autumn 2017 we worked with HOME Theatre to promote their ‘A Revolution Betrayed’ season. With a range of events and productions taking place across a number of months, we created a multi format campaign which ran from September - November.
Tasked with raising awareness of their new season, we proposed an integrated outdoor, press and social media campaign. This included local press titles (Guardian Guide North and Manchester Evening News) alongside a number of strategic outdoor placements such as Metrolink Passenger Panels, Bus Streetliners and Digital Screens across the Manchester Loop Network.
To expand our geographical reach we then implemented an online display campaign which included Facebook Promoted Page Posts to prospect new audiences whilst also retargeting existing ones who had not yet converted to a ticket sale.