Adoption Counts Launch: Digital campaign

Facebook:

✓ This initial burst of Facebook activity was delivered across four weeks, running a different promoted link posts each week.

✓  We geo targeted the campaign to areas in which the client operates (Salford, Stockport, Trafford, Manchester and Cheadle East).

✓  Further to this, we layered on targeting options to ensure we were serving to relevant users within the geo.

✓  As the campaign ran, we optimised towards top performing targeting segments and towards mobile - which was the highest performing device in terms of CTR.

✓  Over delivered on impressions
✓  0.8%CTR (4,880Clicks)
✓  £0.90CPC

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Admaxim: 

✓ AdMaxim implemented Native language targeting in Urdu, Turkish, Arabic and Hindi to engage Asian communities

✓  To reach same sex couples AdMaxim applied Keyword and Contextual targeting to reach users browsing relevant sites and content related to the LGBT community. Banner and Interstitial creative formats were used.

✓  AdMaxim Campaign delivered 1,000,244 impressions
✓  A CTR of 2.23% and 22,326 clicks
✓  The strongest CTR was seen between the hours of 12pm–1pm producing a CTR of 2.52%.✓
✓ The ad that generated the strongest overall CTR was the 1024x768 delivering at 6.7%
✓  The strongest performing device overall was the Samsung Galaxy Tab 47 with an impressive CTR of 5.18%.

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Media IQ:

✓  First, we used MediaiQ’s ‘Reach’ product, this ensured scalable performance across a large range of publishers, optimised toward view ability

✓  MediaiQ’s ‘Context’ targeting was also used to deliver impressions in high performing environments, these were heavily optimised towards using assumptive and predictive modelling of high overlap domains

✓  Finally, using MediaiQ’s ‘Audience’ product we targeted assumptively against segments such as ‘Child Welfare Charity Donors’.

✓  We also used predictive models to build custom look a like audiences of users who had visited the homepage previously

✓  2,387,985 impressions delivered
✓  0.14%CTR (3,360clicks)
✓  £2.38 CPC
✓  Top performing domain: www.fertilityfriends.co.uk

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