In 2018 we worked with Marketing Manchester on their ‘Unmissable Weekends in Manchester Campaign.' The campaign ran in conjunction with Manchester International Festival’s campaign to promote the Factory’s Trailblazer event at the Mayfield Depot: Heiner Goebbles: Everything that happened and would happen.
Focused around encouraging London-based culture lovers and tourists to head North for an unmissable weekend in Manchester, we planned a strategic multi-media campaign across press, high impact outdoor and Online Display.
To ensure Marketing Manchester achieved prime positioning in high footfall locations, we booked the impressive Motion screen in London Euston Station. Located beside the station’s timetable in the ticket hall, the Motion site dominates the area and provided excellent exposure to a range of audiences travelling through the station. Towards the end of the campaign we also negotiated a short-term rate on the London Euston Transvision Screen which provided additional presence in this prime location.
To compliment the outdoor activity, we also booked a number of press insertions including a dominant right hand page in Shortlist Magazine and a half page in the London Evening Standard life/culture section.
Finally, this was overlayed with a hyper-targeted online display campaign centered around tourists and visitors browsing content related to visiting Manchester, weekend breaks, UK staycations and Manchester’s cultural offerings.